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Bethany Theological Seminary's Logo

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Bethany's LogoBethany Theological Seminary's evocative logo has features that are clear and confessional and others less tangible, inviting imagination and wonder. It serves as an invitation to join our community, which features both of those dimensions.

Consistent with Bethany's mission to educate witnesses to the Gospel of Jesus Christ, the cross is prominent at the center, arising from baptismal waters and rehearsed in the practice of foot washing, both important worship practices in the Church of the Brethren. The bottom perimeter of the symbol suggests a circle, not closed but open to Light from above and new voices from beyond. It represents a symbol of community and is expressive of Bethany's educational process, which grounds theological education in spiritual formation with the life and ministry of communities of faith. At the bottom of the waters is a fish, the symbol early Christians used to express their commitment to Jesus Christ, the son of God. Atop the waters is a form which lends itself to several symbolic possibilities. As a book, it denotes both Bethany's biblical foundation and striving for academic excellence. As a dove, the lines lift up both the dove of divine presence at baptism and the dove of peace, representing one of the living testimonies of the Church of the Brethren.

Creation of the new logo was a part of the Seminary's institutional identity project. The development process, under the direction of Hafenbrack Marketing of Dayton, Ohio, took several months and involved input from representatives of all of Bethany's constituencies.

Matt Boersma
Master of Arts

MattMy thesis began its journey while learning Hebrew at the University of Notre Dame, back when I was an employee in the Information Technology department. Among the many Hebrew texts read, it was the Song of Songs in particular that caught my attention. I knew that historically it had been interpreted as an allegorical text exploring God's love of Israel (or the church), but I had not encountered the deeply sensual nature of the images and the erotic tone of the text. Reading through the book, the unabashed sexuality of the words struck me as completely different than how the rest of the Bible treats sex. During the previous semester we had read selections of Ezekiel, where sex and female desire is cast as idolatrous and evil. In the Song, it is unashamed and extolled.